Unit Economics
Per-customer economics over your selected time window.
Avg Gross Profit
$41
Per order
Avg Contribution Profit
$26
After variable costs
Lifetime Contribution Profit
$95
Per customer
AOV
$65
New-Customer AOV
$58
LTV
$210
Window: 365d
Avg Cost
$24
Per order
CAC
$42
Marketing ÷ new customers
LTV : CAC
5.00x
0x3x healthy5x+