LTV Cohorts
Cumulative net revenue per customer by acquisition month — repeat-purchase retention curves.
Blended LTV
$138
Per customer, customer-weighted
CAC
$42
Blended acquisition cost
LTV : CAC
3.29x
3x+ is healthy
Payback period
0 mo
Months to recover CAC
Cumulative LTV per customer (acquisition month × months since)
| Cohort | Size | M0 | M1 | M2 | M3 | M4 | M5 | M6 | M7 | M8 | M9 | M10 | M11 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Jul '25 | 891 | $58 | $88 | $116 | $137 | $153 | $164 | $173 | $180 | $185 | $188 | $191 | $193 |
| Aug '25 | 920 | $58 | $90 | $119 | $141 | $157 | $169 | $178 | $185 | $190 | $194 | $196 | |
| Sep '25 | 1,034 | $58 | $90 | $119 | $141 | $157 | $169 | $178 | $185 | $190 | $194 | ||
| Oct '25 | 1,316 | $58 | $81 | $109 | $130 | $146 | $159 | $169 | $176 | $182 | |||
| Nov '25 | 1,472 | $58 | $72 | $99 | $120 | $138 | $152 | $164 | $173 | ||||
| Dec '25 | 1,621 | $58 | $79 | $105 | $126 | $141 | $154 | $163 | |||||
| Jan '26 | 1,637 | $58 | $77 | $105 | $127 | $145 | $160 | ||||||
| Feb '26 | 1,794 | $58 | $81 | $108 | $129 | $146 | |||||||
| Mar '26 | 1,929 | $58 | $83 | $110 | $131 | ||||||||
| Apr '26 | 2,157 | $58 | $82 | $111 | |||||||||
| May '26 | 2,136 | $58 | $83 | ||||||||||
| Jun '26 | 2,113 | $58 |